Matthew Fox - FoxPowerIT https://foxpowerit.com Fri, 15 Dec 2023 15:01:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 9 Smart Ways for Small Businesses to Incorporate Generative AI  https://foxpowerit.com/elementor-47258/?utm_source=rss&utm_medium=rss&utm_campaign=elementor-47258 https://foxpowerit.com/elementor-47258/#respond Fri, 15 Dec 2023 14:53:32 +0000 https://foxpowerit.com/?p=47258 9 Smart Ways for Small Businesses to Incorporate Generative AI      There is no escaping the relentless march of AI. Software...

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9 Smart Ways for Small Businesses to Incorporate Generative AI     

There is no escaping the relentless march of AI. Software companies are rapidly incorporating it into many business tools. This includes tools like Microsoft 365, Salesforce, and others.

Many people are still concerned about where AI will go. But there is no denying that it makes certain work more efficient. It can generate custom images on demand. Or write a company device policy draft in seconds.

Staying ahead of the curve often means embracing cutting-edge technologies. Even if you’re a little wary about what the future holds.

Generative Artificial Intelligence (GenAI) is unique from the AI of a few years back. It can create, innovate, and optimize. These functions have become a game-changer for businesses of all sizes.

Leveraging Generative AI, small businesses can unlock a world of possibilities. This includes everything from enhancing customer experiences to streamlining operations.

Have you felt bombarded with AI tool options? Unsure where to begin with leveraging it for your business? Let’s explore some smart and practical ways to incorporate GenAI.

1. Personalized Customer Experiences

Generative AI algorithms can analyze customer data and preferences. Using these, it can create personalized experiences.

48% of customers expect specialized treatment for being loyal to a company.

Some of the ways AI can help you improve customer experience include:

  • Tailored product recommendations
  • Customized marketing messages
  • Custom coupons
  • Proactive engagement

These things help small businesses enhance customer satisfaction, fostering brand loyalty.

2. Presentations & Graphics Creation

Generating a great sales presentation can be time-consuming. AI tools can automate this process. Microsoft Copilot is one of these. It can take meeting notes and prompts and create a presentation. Including images!

Have you ever had trouble finding a promotional image? Tell Bing’s new AI tool what you need. You’ll get several options, tailored to your description.

 

                              

                                            Example from Bing powered by DALL-E3 in Edge

AI-driven platforms can produce relevant and engaging graphics. This frees up valuable time and saves money for business owners.

3. Chatbots for Customer Support

AI-powered chatbots on websites and social media platforms are becoming commonplace. This is because they enable small businesses to provide instant customer support. Which is exactly what people expect these days.

These chatbots can handle frequently asked questions. They can also assist with product inquiries and customer transactions.

They help small companies provide round-the-clock help for customers. But without having to pay for extra staff hours.

4. Data Analysis and Insights

Generative AI can process vast datasets to extract meaningful insights. Small businesses can use AI algorithms to analyze important data.

Such as:

  • Market trends
  • Customer behavior
  • Operational data

These insights can inform strategic decision-making. Which helps businesses refine their offerings and marketing strategies.

5. Product Design and Prototyping

AI in product design process allows businesses to explore many design variations rapidly. AI algorithms can generate prototypes and simulations. They do this based on specified parameters. This enables small businesses to visualize products before investing in physical prototypes.

6. Supply Chain Optimization

AI can optimize supply chain operations. It can predict demand, identify inefficiencies, and suggest inventory levels. It takes away the human error component. As well as fees up teams from tedious administrative work.

Small businesses can reduce costs and improve efficiency. AI automates a lot of the supply process. This helps ensure products are readily available when customers need them.

7. Dynamic Pricing Strategies

AI-driven pricing algorithms can help companies make better pricing decisions. Pricing your products and services can be tricky. You don’t want to go too low or too high.

AI helps businesses quickly analyze:

  • Market trends
  • Competitor pricing
  • Customer behavior

These data insights help companies optimize pricing strategies. Small businesses can also dynamically adjust prices based on demand. This maximizes profits while remaining competitive in the market.

8. Human Resources and Recruitment

Generative AI can streamline the recruitment process. The hiring process includes a lot of work reviewing resumes. Many candidates don’t make the interview stage.

AI can help by analyzing resumes and screening candidates for you. It can even help with conducting initial interviews. Small businesses can find the best talent to drive their growth faster.

9. Predictive Maintenance

Downtime on a production line is costly. Proactive maintenance is vital. It’s another area where Generative AI can help.

The technology can predict maintenance needs based on data analysis. It helps businesses avoid costly downtimes. It proactively addresses maintenance requirements. As well as helps to ensure smooth operations.

Unsure How to Get Started with AI at Your Business?

Generative AI opens a world of opportunities for small businesses. It can also add to the complexity of a technology infrastructure.

We can help you use it effectively and affordably. Give us a call today to schedule a chat. 860-968-3209

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10 Biggest Cybersecurity Mistakes of Small Companies      https://foxpowerit.com/10-biggest-cybersecurity-mistakes-of-small-companies/?utm_source=rss&utm_medium=rss&utm_campaign=10-biggest-cybersecurity-mistakes-of-small-companies https://foxpowerit.com/10-biggest-cybersecurity-mistakes-of-small-companies/#respond Fri, 01 Dec 2023 16:43:56 +0000 https://foxpowerit.com/?p=47252 Cybercriminals can launch very sophisticated attacks. But it’s often lax cybersecurity practices that enable most breaches. This is especially true...

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Cybercriminals can launch very sophisticated attacks. But it’s often lax cybersecurity practices that enable most breaches. This is especially true when it comes to small and mid-sized businesses (SMBs).

Small business owners often don’t prioritize cybersecurity measures. They may be just fully focused on growing the company. They think they have a lower data breach risk. Or they may think it’s an expense they can’t bear.

But cybersecurity is not only a concern for large corporations. It’s a critical issue for small businesses as well. Small businesses are often seen as attractive targets for cybercriminals. This is due to many perceived vulnerabilities. 

Fifty percent of SMBs have been victims of cyberattacks. More than 60% of them go out of business afterward.

Cybersecurity doesn’t need to be expensive. Most data breaches are the result of human error. But that is actually good news. It means that improving cyber hygiene can reduce the risk of falling victim to an attack.

Are You Making Any of These Cybersecurity Mistakes?

To address the issue, you need to first identify the problem. Often the teams at SMBs are making mistakes they don’t even realize. Below are some of the biggest reasons small businesses fall victim to cyberattacks. Read on to see if any of this sounds familiar around your company.

1. Underestimating the Threat

One of the biggest cybersecurity mistakes of SMBs is underestimating the threat landscape. Many business owners assume that their company is too small to be a target. But this is a dangerous misconception. 

Cybercriminals often see small businesses as easy targets. They believe the company lacks the resources or expertise to defend against attacks. It’s essential to understand that no business is too small for cybercriminals to target. Being proactive in cybersecurity is crucial.

2. Neglecting Employee Training

When was the last time you trained your employees on cybersecurity? Small businesses often neglect cybersecurity training for their employees. Owners assume that they will naturally be cautious online.

But the human factor is a significant source of security vulnerabilities. Employees may inadvertently click on malicious links or download infected files. Staff cybersecurity training helps them:

  • Recognize phishing attempts
  • Understand the importance of strong passwords
  • Be aware of social engineering tactics used by cybercriminals

3. Using Weak Passwords

Weak passwords are a common security vulnerability in small companies. Many employees use easily guessable passwords. They also reuse the same password for several accounts. This can leave your company’s sensitive information exposed to hackers.

People reuse passwords 64% of the time.

Encourage the use of strong, unique passwords. Consider implementing multi-factor authentication (MFA) wherever possible. This adds an extra layer of security.

4. Ignoring Software Updates 

Failing to keep software and operating systems up to date is another mistake. Cybercriminals often exploit known vulnerabilities in outdated software to gain access to systems. Small businesses should regularly update their software to patch known security flaws. This includes operating systems, web browsers, and antivirus programs.

5. Lacking a Data Backup Plan

Small companies may not have formal data backup and recovery plans. They might mistakenly assume that data loss won’t happen to them. But data loss can occur due to various reasons. This includes cyberattacks, hardware failures, or human errors.

Regularly back up your company’s critical data. Test the backups to ensure they can be successfully restored in case of a data loss incident.

6. No Formal Security Policies

Small businesses often operate without clear policies and procedures. With no clear and enforceable security policies, employees may not know critical information. Such as how to handle sensitive data. Or how to use company devices securely or respond to security incidents. 

Small businesses should establish formal security policies and procedures. As well as communicate them to all employees. These policies should cover things like:

  • Password management
  • Data handling
  • Incident reporting
  • Remote work security
  • And other security topics

7. Ignoring Mobile Security

As more employees use mobile devices for work, mobile security is increasingly important. Small companies often overlook this aspect of cybersecurity.

Put in place mobile device management (MDM) solutions. These enforce security policies on company- and employee-owned devices used for work-related activities.

8. Failing to Regularly Watch Networks

SMBs may not have IT staff to watch their networks for suspicious activities. This can result in delayed detection of security breaches.

Install network monitoring tools. Or consider outsourcing network monitoring services. This can help your business promptly identify and respond to potential threats.

9. No Incident Response Plan

In the face of a cybersecurity incident, SMBs without an incident response plan may panic. They can also respond ineffectively.

Develop a comprehensive incident response plan. One that outlines the steps to take when a security incident occurs. This should include communication plans, isolation procedures, and a clear chain of command.

10. Thinking They Don’t Need Managed IT Services

Cyber threats are continually evolving. New attack techniques emerge regularly. Small businesses often have a hard time keeping up. Yet, they believe they are “too small” to pay for managed IT services.

Managed services come in all package sizes. This includes those designed for SMB budgets. A managed service provider (MSP) can keep your business safe from cyberattacks. As well as save you money at the same time by optimizing your IT.

Learn More About Managed IT Services

Don’t risk losing your business because of a cyberattack. Managed IT services can be more affordable for your small business than you think.

Give us a call today to schedule a chat – 860-968-3209

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9 Reasons to Use Airplane Mode Even If You’re Not Traveling https://foxpowerit.com/9-reasons-to-use-airplane-mode-even-if-youre-not-traveling/?utm_source=rss&utm_medium=rss&utm_campaign=9-reasons-to-use-airplane-mode-even-if-youre-not-traveling https://foxpowerit.com/9-reasons-to-use-airplane-mode-even-if-youre-not-traveling/#respond Fri, 15 Sep 2023 19:47:57 +0000 https://foxpowerit.com/?p=47215 Most people are familiar with their device’s Airplane Mode. You’ve probably used it when jetting off to exotic locations. But...

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Most people are familiar with their device’s Airplane Mode. You’ve probably used it when jetting off to exotic locations. But did you know that it’s not just for globetrotters?

That’s right! Airplane Mode isn’t only for flying; it can be a handy feature for your everyday life. Here are some top reasons why you should consider toggling it on, even if you’re not traveling.

1. Save That Precious Battery Life

Who doesn’t want their smartphone battery to last longer? Airplane Mode can be your secret weapon against those battery-draining apps. The ones that are constantly running in the background.

By switching on Airplane Mode, you effectively shut down all communication functions. This includes Wi-Fi, cellular data, and Bluetooth. This can be a lifesaver when you’re running low on battery and need your phone to last until you can find a charger.

2. Boost Your Charging Speed

We’ve all experienced those moments of panic when our phone’s battery is about to die. We desperately need to charge it ASAP. Well, here’s a neat trick: put your phone in Airplane Mode before plugging it in.

Studies show that phones charge about 4 times faster in Airplane Mode.

By doing this, your phone won’t be wasting power on syncing notifications. Or checking for updates or connecting to networks. As a result, it will charge up faster, getting you back in the game in no time.

3. A Tranquil Escape from Notifications

Life can get chaotic, and sometimes you need a break from constant pings. Turning on Airplane Mode grants you the gift of peace and tranquility, even if only for a little while. You can enjoy some quality “me” time. All without interruptions from social media alerts or work emails. It’s like creating your little digital oasis!

4. Focus Mode: Engaged!

We all struggle with staying focused from time to time. Whether it’s work, studying, or a creative project, distractions are everywhere. Airplane Mode can be your go-to tool to combat those distractions. By cutting off the internet connection, you’ll find it easier to concentrate on the task at hand. So, next time you need to get in the zone, remember to flip that Airplane Mode switch!

 

5. Prevent Embarrassing Moments

Picture this: You’re in an important meeting. Then suddenly your phone starts blaring an embarrassingly loud ringtone. Oops! And even if the ringer is off, phones often vibrate when getting a call or notification.

Avoid these awkward moments. Use Airplane Mode in situations where silence is golden. You can still use your phone for notetaking or accessing offline content. But without any fear of accidental disruptions.

6. Roaming Woes, Be Gone!

When you’re in an area with poor cellular reception, what happens to your phone? It might tirelessly search for a signal. This can lead to battery drain. Airplane Mode can be a lifesaver in such situations.

By turning it on, you prevent your phone from endlessly searching for a network. This saves precious battery power. It can also keep you from connecting to a dangerous network.

7. A Digital Detox

Sometimes we all need a break from the digital world. It can be to reconnect with loved ones, enjoy outdoor activities, or simply be present in the moment. Airplane Mode lets you temporarily disconnect from the online realm. But you still have access to your phone’s offline features.

8. Avoid Unwanted Radiation

The jury is still out on any health risks of mobile phone radiation. But some people prefer to err on the side of caution. Enabling Airplane Mode reduces your phone’s radiation emission. This is because it disables most of the communication features. If you’re concerned about exposure, using Airplane Mode can provide some peace of mind.

9. Save Data and Money

If you’re on a limited data plan, turning on Airplane Mode can help you manage your data usage. As well as avoiding unexpected charges. It’s a smart move. Especially when you’re nearing the end of your billing cycle and don’t want to exceed your data limit.

Remember, Airplane Mode isn’t just for frequent flyers. It’s a nifty feature that can enhance your daily life in various ways. It offers longer battery life and faster charging. As well as escaping the constant barrage of notifications, it has benefits. Airplane Mode can be your digital ally in a world that’s always connected. 

So, don’t be shy to give it a try, and enjoy this underrated smartphone feature. Even when your feet are firmly on the ground!

Keep Your Smartphone Optimized & Secure

Do you need help securing your smartphone from viruses and attacks? Wish you knew how to use all its features better? Our team of experts can help with training and device security.

Give us a call today to schedule a chat.

Email us at info@foxpowerit.com

Or give us a call at 860-968-3209

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7 Advantages of Adopting a Defense-in-Depth Cybersecurity Strategy https://foxpowerit.com/7-advantages-of-adopting-a-defense-in-depth-cybersecurity-strategy/?utm_source=rss&utm_medium=rss&utm_campaign=7-advantages-of-adopting-a-defense-in-depth-cybersecurity-strategy https://foxpowerit.com/7-advantages-of-adopting-a-defense-in-depth-cybersecurity-strategy/#respond Wed, 30 Aug 2023 19:54:11 +0000 https://foxpowerit.com/?p=46957 7 Advantages of Adopting a Defense-in-Depth Cybersecurity Strategy Cybersecurity threats are becoming increasingly sophisticated and prevalent. In 2022, ransomware attacks...

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7 Advantages of Adopting a Defense-in-Depth Cybersecurity Strategy

Cybersecurity threats are becoming increasingly sophisticated and prevalent.

In 2022, ransomware attacks jumped by 93%.

Protecting sensitive data and systems requires a comprehensive approach.

One that goes beyond a single security solution.

Defense-in-depth means having many layers of protection to keep your digital environment safe.

Many layers are better than one when it comes to security.

Advantages of Adopting a Defense-in-Depth Approach

  • Enhanced Protection
  • Early Detection and Rapid Response
  • Reduces Single Point of Failure
  • Protects Against Advanced Threats
  • Compliance and Regulatory Requirements
  • Flexibility and Scalability
  • Employee Education and Awareness

Protect Your Business from Today’s Sophisticated Cyber Threats

Give us a call today to schedule a cybersecurity chat.

Info@foxpowerit.com
860-968-3209

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How to Create Insightful Dashboards in Microsoft Power BI https://foxpowerit.com/what-is-push-bombing-how-can-you-prevent-it-3/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-push-bombing-how-can-you-prevent-it-3 https://foxpowerit.com/what-is-push-bombing-how-can-you-prevent-it-3/#respond Tue, 25 Jul 2023 02:29:21 +0000 https://foxpowerit.com/?p=46303 How to Create Insightful Dashboards in Microsoft Power BIWhat Is Push-Bombing & How Can You Prevent It? Data visualization is...

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How to Create Insightful Dashboards in Microsoft Power BIWhat Is Push-Bombing & How Can You Prevent It?

Data visualization is a powerful tool for communicating complex data. It presents it in a simple, easily understandable format. But it is not enough to simply create a graph or chart and call it a day. To truly make use of information, it is important to create insightful reports. Reports that effectively communicate the story behind the data.

Insightful reports help decision-makers understand key trends and patterns. As well as identify areas of opportunity and make informed decisions. If analytics graphs and bar charts are only telling part of the story, it can lead people to wrong decisions.

Creating holistic and insightful reports requires the use of several data points. One tool that enables this is Microsoft Power BI.

What Is Microsoft Power BI?

Microsoft Power BI is a business intelligence tool. It allows you to connect many data sources to one dashboard. Using Power BI, you can easily model and visualize data holistically.

The platform has over 500 different data connectors. These connectors can tap into sources such as Salesforce, Excel, Azure, and more. Users can leverage pre-built report templates to save time in creating data-rich reporting. Teams can also collaborate and share dashboards virtually.

Tips for Designing Great Data Visualization Reports

  • Signing up for the software
  • Connecting your data sources
  • Using its tools to create report visualizations

But creating great reports goes beyond that.

Below, we’ll go through several tips and best practices for getting the most out of your Power BI outpu

Consider Your Audience

You should design reporting dashboards with the end user in mind. What is it that this audience wants to see? Are they looking for bottom-line sales numbers? Or do they want to cover insights that can help target productivity gaps?

The use of clear and concise language and effective visualizations are important. These help to highlight the key takeaways from the data. Customize reports to the audience’s level of technical expertise and business goals.

Don’t Overcomplicate Things

Many times, less is more. If you find that your dashboard looks crowded, you may need to add more reports. The more you add, the more difficult it is to read the takeaways from the data.

Remove all but the most essential reports. Look for ways to include different data sets in a single report, such as using stacked bar charts. Dashboards should show important data at a glance, so do your best to avoid the need to scroll.

Try Out Different Chart Types

Experiment with presenting your data in different ways. Flip between bar, pie, and other types of charts to find the one that tells the story the best. When building a new dashboard for your organization, get some input. Ask those who will review the reports which chart type works best for them.

Adopt Phishing-Resistant MFA Solutions

You can thwart push-bombing attacks altogether by moving to a different form of MFA. Phishing-resistant MFA uses a device passkey or physical security key for authentication. 

There is no push notification to approve with this type of authentication. This solution is more complex to set up, but it’s also more secure than text or app-based MFA.

Get to Know Power Query

Power Query is a data preparation engine. It can save you a lot of time in developing insightful reports. This engine is used in Microsoft tools like Power BI and Excel. 

Take time to learn how to leverage this tool for help with

  • Connecting a wide range of data sources to the dashboard
  • Previewing data queries
  • Building intuitive queries over many data sources
  • Defining data size, variety, and velocity

Build Maps with Hints to Bing

Bing and Power BI integrate, allowing you to leverage default map coordinates. Use best practices to leverage the mapping power of Bing to improve your geo-coding.

For example, if you want to plot cities on a map, name your columns after the geographic designation. This helps Bing identify exactly what you’re looking for.

Tell People What They Are Looking At

A typical comment heard often when presenting executives with a new report is, “What am I looking at?” Tell your audience what the data means by using features like tooltips and text boxes to add context.

Just one or two sentences can save someone 5-10 minutes of trying to figure out why you gave them this report. That context can get them to a decision faster. It also helps avoid any confusion or misunderstandings about the data.

Use Emphasis Tricks

People usually read left to right and from top to bottom. So put your most important chart at the top, left corner. Follow, with the next most important reports.

If you have specific numbers that need to stand out, increase the font size or bold the text. This ensures that your audience understands the key takeaways.

Use can also use colors to emphasize things like a “High, Mid, Low.” For example, a low level of accidents could be green, a mid-level in yellow, and a high colored red. This provides more visual context to the data.

Need Help with Power Bi or Other Microsoft Products?

We can help you get started or improve your use of Microsoft 365, Power BI, and more. Give us a call today to schedule a chat about leveraging this powerful platform.

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Is It Time to Ditch the Passwords for More Secure Passkeys? https://foxpowerit.com/what-is-push-bombing-how-can-you-prevent-it-2/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-push-bombing-how-can-you-prevent-it-2 https://foxpowerit.com/what-is-push-bombing-how-can-you-prevent-it-2/#respond Tue, 25 Jul 2023 01:28:52 +0000 https://foxpowerit.com/?p=46299 Is It Time to Ditch the Passwords for More Secure Passkeys? Passwords are the most used method of authentication, but...

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Is It Time to Ditch the Passwords for More Secure Passkeys?

Passwords are the most used method of authentication, but they are also one of the weakest. Passwords are often easy to guess or steal. Also, many people use the same password across several accounts. This makes them vulnerable to cyber-attacks.

The sheer volume of passwords that people need to remember is large. This leads to habits that make it easier for criminals to breach passwords. Such as creating weak passwords and storing passwords in a non-secure way.

61% of all data breaches involve stolen or hacked login credentials.

In recent years a better solution has emerged – passkeys. Passkeys are more secure than passwords. They also provide a more convenient way of logging into your accounts.

What is Passkey Authentication?

Passkeys work by generating a unique code for each login attempt. This code is then validated by the server. This code is created using a combination of information about the user and the device they are using to log in.

You can think of passkeys as a digital credential. A passkey allows someone to authenticate in a web service or a cloud-based account. There is no need to enter a username and password. 

This authentication technology leverages Web Authentication (WebAuthn). This is a core component of FIDO2, an authentication protocol. Instead of using a unique password, it uses public-key cryptography for user verification.

The user’s device stores the authentication key. This can be a computer, mobile device, or security key device. It is then used by sites that have passkeys enabled to log the user in.

Advantages of Using Passkeys Instead of Passwords

More Secure

One advantage of passkeys is that they are more secure than passwords. Passkeys are more difficult to hack. This is true especially if the key generates from a combination of biometric and device data.

Biometric data can include things like facial recognition or fingerprint scans. Device information can include things like the device’s MAC address or location. This makes it much harder for hackers to gain access to your accounts.

More Convenient

Another advantage of passkeys over passwords is that they are more convenient. With password authentication, users often must remember many complex passwords. This can be difficult and time-consuming.

Forgetting passwords is common and doing a reset can slow an employee down. Each time a person has to reset their password, it takes an average of three minutes and 46 seconds.

Passkeys erase this problem by providing a single code. You can use that same code across all your accounts. This makes it much easier to log in to your accounts. It also reduces the likelihood of forgetting or misplacing your password.

Phishing-Resistant

Credential phishing scams are prevalent. Scammers send emails that tell a user something is wrong with their account. They click on a link that takes them to a disguised login page created to steal their username and password.

When a user is authenticating with a passkey instead, this won’t work on them. Even if a hacker had a user’s password, it wouldn’t matter. They would need the device passkey authentication to breach the account.

Are There Any Disadvantages to Using Passkeys?

Passkeys are definitely looking like the future of authentication technology. But there are some issues that you may run into when adopting them right now.

Passkeys Aren’t Yet Widely Adopted

One of the main disadvantages is that passkeys are not yet widely adopted. Many websites and cloud services still rely on passwords. They don’t have passkey capability yet.

This means that users may have to continue using passwords for some accounts. At least until passkeys become more widely adopted. It could be slightly awkward to use passkeys for some accounts and passwords for others.

Passkeys Need Extra Hardware & Software

One thing about passwords is that they’re free and easy to use. You simply make them up as you sign up for a site.

Passkeys need extra hardware and software to generate and validate the codes. This can be costly for businesses to put in place at first. But there is potential savings from improved security and user experience. These benefits can outweigh the cost of passkeys.

Prepare Now for the Future of Authentication

Passkeys are a more secure and convenient alternative to passwords. They are more difficult to hack, and they provide a more convenient way of logging into your accounts. But passkeys are not yet widely adopted. Additionally, businesses may need to budget for implementation.

Despite these challenges, passkeys represent a promising solution. Specifically, to the problem of weak passwords. They have the potential to improve cybersecurity. As well as boost productivity for businesses and individuals alike.

Need Help Improving Your Identity & Account Security?

Take advantage of the new passkey authentication by exploring it now. It’s the perfect time to ease in and begin putting it in place for your organization.

Give us a call today to schedule a consultation.

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What Is Push-Bombing & How Can You Prevent It? https://foxpowerit.com/what-is-push-bombing-how-can-you-prevent-it/?utm_source=rss&utm_medium=rss&utm_campaign=what-is-push-bombing-how-can-you-prevent-it https://foxpowerit.com/what-is-push-bombing-how-can-you-prevent-it/#comments Wed, 31 Aug 2022 09:04:24 +0000 https://kodesolution.com/2022/fesho/?p=772 What Is Push-Bombing & How Can You Prevent It? Cloud account takeover has become a major problem for organizations. Think...

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What Is Push-Bombing & How Can You Prevent It?

Cloud account takeover has become a major problem for organizations. Think about how much work your company does that requires a username and password. Employees end up having to log into many different systems or cloud apps.

Hackers use various methods to get those login credentials. The goal is to gain access to business data as a user. As well as launch sophisticated attacks, and send insider phishing emails. 

How bad has the problem of account breaches become? Between 2019 and 2021, account takeover (ATO) rose by 307%.

Doesn’t Multi-Factor Authentication Stop Credential Breaches?

Many organizations and individuals use multi-factor authentication (MFA). It’s a way to stop attackers that have gained access to their usernames and passwords. MFA is very effective at protecting cloud accounts and has been for many years.

But it’s that effectiveness that has spurred workarounds by hackers. One of these nefarious ways to get around MFA is push-bombing.

How Does Push-Bombing Work?

When a user enables MFA on an account, they typically receive a code or authorization prompt of some type. The user enters their login credentials. Then the system sends an authorization request to the user to complete their login.

The MFA code or approval request will usually come through some type of “push” message.

Users can receive it in a few ways:

  • SMS/text
  • A device popup
  • An app notification

Receiving that notification is a normal part of the multi-factor authentication login. It’s something the user would be familiar with.

With push-bombing, hackers start with the user’s credentials. They may get them through phishing or from a large data breach password dump.

They take advantage of that push notification process. Hackers attempt to log in many times. This sends the legitimate user several push notifications, one after the other.

Many people question the receipt of an unexpected code that they didn’t request. But when someone is bombarded with these, it can be easy to mistakenly click to approve access

Push-bombing is a form of social engineering attack designed to

  • Confuse the user
  • Wear the user down
  • Trick the user into approving the MFA request to give the hacker access

Ways to Combat Push-Bombing at Your Organization

Educate Employees

Knowledge is power. When a user experiences a push-bombing attack it can be disruptive and confusing. If employees have education beforehand, they’ll be better prepared to defend themselves.

Let employees know what push-bombing is and how it works. Provide them with training on what to do if they receive MFA notifications they didn’t request.

You should also give your staff a way to report these attacks. This enables your IT security team to alert other users. They can then also take steps to secure everyone’s login credentials.

Reduce Business App “Sprawl”

On average, employees use 36 different cloud-based services per day. That’s a lot of logins to keep up with. The more logins someone has to use, the greater the risk of a stolen password.

Take a look at how many applications your company uses. Look for ways to reduce app “sprawl” by consolidating. Platforms like Microsoft 365 and Google Workspace offer many tools behind one login. Streamlining your cloud environment improves security and productivity.

Adopt Phishing-Resistant MFA Solutions

You can thwart push-bombing attacks altogether by moving to a different form of MFA. Phishing-resistant MFA uses a device passkey or physical security key for authentication. 

There is no push notification to approve with this type of authentication. This solution is more complex to set up, but it’s also more secure than text or app-based MFA.

Enforce Strong Password Policies

For hackers to send several push-notifications, they need to have the user’s login. Enforcing strong password policies reduces the chance that a password will get breached.

Standard practices for strong password policies include:

  • Using at least one upper and one lower-case letter
  • Using a combination of letters, numbers, and symbols
  • Not using personal information to create a password
  • Storing passwords securely
  • Not reusing passwords across several accounts

Put in Place an Advanced Identity Management Solution

Advanced identity management solutions can also help you prevent push-bombing attacks. They will typically combine all logins through a single sign-on solution. Users, then have just one login and MFA prompt to manage, rather than several.

Additionally, businesses can use identity management solutions to install contextual login policies. These enable a higher level of security by adding access enforcement flexibility. The system could automatically block login attempts outside a desired geographic area. It could also block logins during certain times or when other contextual factors aren’t met.

Do You Need Help Improving Your Identity & Access Security?

Multi-factor authentication alone isn’t enough. Companies need several layers of protection to reduce their risk of a cloud breach.

Are you looking for some help to reinforce your access security? Give us a call today to schedule a chat.

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